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  • Writer's pictureNico Fara

The Evolution of Work: Opportunities in AI-Powered Spatial Experiences

The advent of spatial computing is not just revolutionizing how we interact with digital environments; it's also dramatically reshaping the job market and the nature of many professions. As technologies like augmented reality (AR), virtual reality (VR), and mixed reality (MR) become more integrated into daily life and business operations, new career opportunities are emerging, particularly in the realms of spatial commerce, social media, and marketing. This shift necessitates a new skill set for professionals and opens the door to innovative roles and career paths.

Spatial Commerce: The New Frontier for Retail Professionals

Spatial commerce, which encompasses the use of AR, VR, and other spatial technologies to create immersive shopping experiences, is creating a demand for professionals who can blend traditional retail knowledge with expertise in these new technologies. Job roles might include:

  • Spatial Experience Designers: Specialists in designing and implementing immersive shopping environments that leverage spatial computing to enhance the customer experience.

  • AR/VR Product Managers: Professionals who oversee the development of AR and VR applications for retail, ensuring they meet market needs and create engaging customer experiences.

  • 3D Asset Creators: Artists and designers skilled in creating 3D models and environments for use in spatial computing applications. These assets are crucial for building immersive retail experiences, social media platforms, and marketing campaigns in virtual spaces.

Spatial Social Media: Connecting in Three Dimensions

As social media evolves to incorporate spatial computing elements, there's a growing need for experts who can navigate this expanded digital landscape. Potential roles include:

  • AR Content Specialists: Individuals adept at creating augmented reality filters, interactive posts, and immersive experiences tailored for social media platforms.

  • Virtual Community Managers: Professionals who manage online communities within spatial social media environments, engaging users in 3D spaces and overseeing virtual events.

  • Spatial Data Analysts: Analysts who interpret user data from spatial social media platforms to inform strategy and improve user engagement.

Spatial Marketing: Engaging Audiences on a New Level

Marketing is undergoing a transformation, with spatial computing offering new ways to engage audiences and personalize advertising. Emerging job opportunities in this area include:

  • Spatial Marketing Strategists: Visionaries who devise marketing campaigns that leverage spatial technologies to create immersive brand experiences.

  • VR Event Planners: Specialists in planning and executing marketing events in virtual reality, from product launches to virtual trade shows.

  • Mixed Reality Developers: Developers who create applications combining AR, VR, and traditional digital marketing tools to deliver innovative advertising solutions.

Virtual Avatars: Identity Expression in the Spatial Computing Era

We all have digital identities, in the Spatial Computing Era, these identities get another dimension and allow us to further express ourselves similar to the physical world. This transformation creates various opportunities:

  • Virtual Avatar Creators: Specialists in designing and developing virtual characters that users can interact with within spatial environments. This role encompasses the design, operations, and narrative development of these characters, making them relatable and engaging for users.

  • Digital Fashion Designers: Creatives who design apparel and accessories for the digital realm, catering to virtual avatars and online personas. This field merges traditional fashion design principles with digital tools, creating outfits that are both imaginative and technically feasible within virtual spaces.

digital fashion designer creating dress
created by @ftravassos_art

Skills and Qualifications for the Spatial Computing Era

Professionals interested in these emerging fields will need a mix of technical and creative skills, including:

  • Technical Expertise: Proficiency in 3D modeling software, AR/VR development platforms, and an understanding of AI and machine learning, particularly in utilizing LLMs for content creation and interaction design.

  • Creative Vision: A strong sense of aesthetics, narrative development, and the ability to envision and execute designs that resonate within virtual environments.

  • Storytelling and Content Creation: The ability to craft engaging stories and content that leverage virtual avatars, digital fashion, and 3D assets to create compelling narratives and experiences for users.

  • Knowledge of user experience (UX) design principles for immersive environments.

  • Strong communication skills for managing virtual teams and communities.

Conclusion: Preparing for a New Digital Frontier

The integration of spatial computing, AI, and creativity is not just changing the technological landscape; it's reshaping the career opportunities available in the digital age. For professionals eager to explore these new frontiers, the future offers exciting possibilities to combine technical skills with creative vision in ways that were previously unimaginable. As the boundaries between physical and digital worlds continue to blur, those who can navigate this complex interplay of technology and human creativity will lead the next wave of innovation in spatial computing and beyond.


Ready to transform your brand for the spatial computing era? Let’s make it happen. Contact us at to discuss further.

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